Toyota Free Yr Radio supports and promotes independent radio with exclusive performances and interviews from Fitz and the Tantrums, Blind Pilot, Mates of State and more
Marking its fifth consecutive year of supporting and promoting independent, non-commercial radio, Toyota’s Free Yr Radio program is bringing the Free Yr Radio Broadcast Stage inside Voodoo Music Experience where partner station WTUL 91.5 FM of Tulane University will broadcast live. The broadcast stage will include live interviews and performances from festival bands, and offer up-close and intimate musical experiences to festival-goers.
Free Yr Radio and WTUL 91.5 FM will produce three full days of live broadcasts, interviews, and special performances between 11 a.m. and 7 p.m. from the Free Yr Radio Broadcast Stage located near the NOLA Food Experience. This year’s line-up for the Free Yr Radio stage at Voodoo Music Experience includes Fitz and the Tantrums, Blind Pilot and Mates of State and more.
Friday, October 28
11:45 a.m. – Natalie Mae & Her Unturned Tricks
12:30 p.m. – Achachay!
2:00 p.m. – Mississippi Rail Company and Friends
2:30 p.m. – Three
3:00 p.m. – Fitz and the Tantrums
3:30 p.m. – Civil Twilight
4:00 p.m. – Red Baraat
4:45 p.m. – The Static Jacks
5:30 p.m. – Blind Pilot
6:15 p.m. – Mates of State
Saturday, October 29
12:00 p.m. – Fort Knox Five
1:00 p.m. – Tao Seeger Brass Band
2:00 p.m. – Peelander- Z
3:30 p.m. – The Revivalists
4:15 p.m. – Star Eyes
5:00 p.m. – Illuminasti Trio with Brian Coogan
6:00 p.m. – Boots Electric
Sunday, October 30
1:30 p.m. – Christoph Andersson
3:00 p.m. – Fleur De Tease
3:30 p.m. – Tanner Ross
4:00 p.m. – The One AM Radio
5:00 p.m. – The New Orleans Bingo! Show
5:30 p.m. – The Limousines
6:45 p.m. – The Stone Foxes
For the final line-up and as well as updates from the stage, visit www.freeyrradio.com or follow Free Yr Radio on Twitter.
During 2011 Free Yr Radio has visited Lollapalooza in Chicago, Outside Lands in San Francisco, Bumbershoot in Seattle, and CMJ in NYC. The Voodoo Experience in New Orleans will be the final stop on this year’s tour.
At each stop, Free Yr Radio partners with a different non-commercial station to host the Toyota Free Yr Radio Broadcast Stage. Each station broadcasts live from inside the festival, sharing and recording special live performances and artist interviews. For most of the stations, Free Yr Radio is an unprecedented opportunity for live remote broadcasts from inside some of the nation’s biggest music festivals.
In addition to providing on-site and live broadcasting equipment and support, Toyota’s Free Yr Radio makes financial contributions to each partner station and provides additional support to help raise funds through on-site activities. Over the past five years, Free Yr Radio has contributed more than $100,000 and more than 20 vehicles to stations across the country.
“WTUL is very excited to be partnering with Free Yr Radio for a third time at Voodoo Music Experience,” said Sonya Zhong, WTUL General Manager. “Our Voodoo broadcast would not be possible without the support of Free Yr Radio and we are proud to be partnering with an organization that shares the same passion for independent radio as we do at WTUL”.”
The broadcast will be available locally at 91.5 FM and globally at www.wtulneworleans.com . Additionally, festival attendees are encouraged to follow Free Yr Radio on Twitter to get real-time updates on upcoming performances and interview schedules at the Free Yr Radio Broadcast Stage.
“Toyota is proud to celebrate our fifth year of supporting non-commercial and indie stations across the country,” said Keith Dahl, Toyota National Manager of Engagement Marketing. “The Free Yr Radio program is a fun, engaging and meaningful way for stations to expand their reach and connect with new fans in an exciting environment.”
Since the program’s inception, Toyota’s Free Yr Radio program has brought together scores of independent stations including KEXP, The Current, KUSF and WLUW with some of the country’s top artists including Yeasayer, Calexico, Jamie Lidell, and Sonic Youth, in a series of activities developed to specifically build support of and access to independent radio.
I Can Has Cheezburger LOLcats join the Free Yr Radio Tour
In addition to the live broadcasts, interviews and performances, the Free Yr Radio Broadcast Stage also features a handful of fun activities including a new partnership with I Can Has Cheezburger that brings the company’s infamous LOLcats onto the festival grounds. Music fans will have the chance to hop in a I Can Has Cheezburger photo-booth Corolla and have their picture taken (and captioned) with their very own LOLcat. Images will be available onsite as well as to download at FreeYrRadio.com.
“We are thrilled to bring our underwear-on-the-head LOLcat to festival goers across the country,” said Ben Huh, CEO and founder of Cheezburger Network. “In all seriousness, partnering with Free Yr Radio is a great way for our fans to connect with I Can Has Cheezburger in a whole new way and add some unexpected hilarity to music festivals this summer.”
In addition to live broadcast, interviews, performances and LOLcat photos, visitors to the Free Yr Radio Broadcast stage will also have the opportunity to win a Prius or iPad 2 and create their own Shrinky Dink art.
About Toyota Motor Sales, U.S.A., INC.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.