SMOOTHIE KING BRINGS NATIONAL “KING OF COFFEE” POP-UP EXPERIENCE & TOUR TO NEW ORLEANS NOVEMBER 12 OFFERING FREE SMOOTHIES, GIVEAWAYS AND MORE FOR ONE DAY ONLY

To Introduce Their New Espresso Smoothies, the Smoothie Extraordinaire Has Embarked Upon a Wildly Successful National Tour to Bring Free Smoothies, Photo-Ops, Giveaways and More to New Orleans.

The third leg of their wildly successful coffee pop-up experience, the nation’s #1 smoothie franchise, Smoothie King, is bringing the Smoothie King “king of coffee” Pop-Up Experience & Tour to New Orleans on Saturday, November 12 to introduce fans to their delicious new espresso smoothie offerings with free smoothies being served from 4:30pm – 8:30pm outside of Smoothie King Center. Throughout 2022, the Smoothie King pop-up will visit four cities in total, bringing America an energizing experience of “Coffee x Creativity x Culture” through a one-of-a-kind, custom-branded 20’ hi-cube shipping container pop-up featuring mural artworks by two celebrated street-meets-fine artists: Chicago-based Sentrock (aka Joseph Perez) and Portland-based Ryan Bubnis. Guests are invited to visit the pop-up for a variety of fun photo ops, receive FREE giveaways, and of course, to sample Smoothie King’s new coffee smoothies. The ”king of coffee” tour will continue on with a final stop in Dallas, TX with location, date and time to be announced.

At every stop, Brand Ambassadors will sample delicious Smoothie King coffee smoothies that deliver the flavor and buzz of their NEW espresso, blended with the brand’s signature recipes composed entirely of clean ingredients. Visitors will have the opportunity to enjoy complimentary samples of coffee smoothies with espresso, including Espresso High Protein Almond Mocha, and while treating their tastebuds, guests can also enjoy photo-ops with the pop-up and FREE limited-edition, artist-branded giveaways for Smoothie King’s Healthy Rewards members. Visitors can simply create an account via the Smoothie King app and show app to receive their keepsake while supplies last.

“The Smoothie King ‘king of coffee’ pop-up experience demonstrates Smoothie King’s dedication in delivering new, quality creations to guests in a fun, unexpected way—as the brand aligns even deeper with guests’ active lifestyles and connects with younger consumers,” says Smoothie King CMO Marianne Radley. With coffee smoothie offerings that bring together boosts of coffee, real nutrition, and no artificial ingredients, Smoothie King is simply coffee done better, making them the “king of coffee” any time of day.

Smoothie King tapped branding, innovation, advertising, & marketing services agency GERTRUDE, INC. as brand AOR earlier this year to lead Smoothie King’s strategic, creative evolution and brand storytelling. Along with other Smoothie King integrated comms, GERTRUDE is overseeing the “king of coffee” pop-up activation. The tour is a key moment for the Smoothie King in creating memorable brand experiences that energize and continue to innovate the category leader heading into its 50th anniversary in 2023