The NFL SHOP at Super Bowl presented by Visa and new retailer LIDS Sports Group has announced key attractions and hours of operation during the NFL Experience Driven by GMC taking place at the Ernest N. Morial Convention Center in New Orleans.

The 30,000 square-foot NFL SHOP at Super Bowl presented by Visa is free to all patrons and does not require a ticket for NFL Experience to enter. It offers fans a unique shopping experience complete with the largest offering of official NFL limited edition Super Bowl XLVII merchandise and the latest in authentic NFL products. NFL SHOP at Super Bowl presented by Visa will be open early for local residents starting Friday, Jan. 25 – Sunday, Jan. 27 and reopening with the launch of the NFL Experience Wednesday, Jan. 30 and closing on Monday, Feb. 4, 2013.

The NFL SHOP at Super Bowl Presented by Visa will feature more product customization and entertainment features than in previous years. The Indianapolis-based operator of the North American LIDS retail chain recently made the announcement for its plans to create an NFL SHOP that is a true fan destination for Super Bowl-goers.

Key NFL SHOP at Super Bowl presented by Visa will include the following:

  • Player appearances and celebrity interaction opportunities.
  • Interactive features: XBOX gaming area, Tailgate Toss, Fathead Photo Booth, and Fitted Test.
  • LIDS Custom Zone including custom embroidery, custom screen printing on jerseys, special event patches, personalized key chains and custom photo souvenir footballs.
  • Limited edition product offerings.
  • Shop-in-Shop Partners include: Nike, New Era, G-III and Touch by Alyssa Milano, Tervis Tumblers and ’47 Brand.

The NFL SHOP at Super Bowl presented by Visa hours of operation will be:

Date Hours of Operation
Friday, Jan. 25 through Sunday, Jan. 27 10 AM 7 PM
Monday, Jan. 28 and Tuesday, Jan. 29 CLOSED CLOSED
Wednesday, Jan. 30 through Saturday, Feb.2 10 AM 10 PM
Sunday, Feb. 3 8 AM 4 PM
Monday, Feb. 4 8 AM 2 PM

LIDS Sports Group will manage additional prime retail locations in the greater New Orleans area – the French Quarter, Riverwalk, and NFL host hotels – to satisfy customer demand throughout the city leading up to the Super Bowl.

Covering more than 850,000 square feet, the NFL Experience will provide visitors of all ages with an opportunity to test their football skills in a variety of fun interactive attractions including: Quarterback Challenge, a passing accuracy game; Run to Daylight, timed 40-yard dash; and Extra Point Kick, a field goal kick game. The kid-friendly NFL Rush Zone offers scaled-down versions of games and attractions for children 3-10 years old and NFL PLAY 60 Youth Football Clinics, targeted for kids ages 6-12, allow participants to engage in non-contact action while learning lessons on teamwork from current and former NFL players.

Tickets can be purchased over the phone by calling (866) TIX-4NFL (849-4635), online at or at stadium box office at Gate A. Beginning Jan. 30, opening day of NFL Experience Driven by GMC, fans can purchase tickets at the Ernest N. Morial Convention Center box office. Tickets sold at the Ernest N. Morial Convention Center box office will go on sale one hour before opening daily. Tickets are $25.00 for adults and $20.00 for children 12 and under, and permit entry for a particular day and time. Tickets purchased by phone and online are subject to a Ticketmaster service charge.

¬†More complete information on NFL Experience’s schedule of events, attractions, player appearances and more can be found at Fans are encouraged to follow the NFL’s official Super Bowl Twitter account and NFL Experience hashtag, @SuperBowl / #NFLExperience, to get the most up-to-date news and will be able to download the first Super Bowl-dedicated mobile app available on Jan. 27, 2013