What Are Unboxing Videos?

Unboxing Videos are exactly what they appear to be…people opening boxes and describing their experiences. These types of videos are very popular on YouTube with kids, especially around the holidays. Kids seem to love the mystery of seeing what’s inside the boxes and how it all works. Some of these videos actually have tens of millions of subscribers. But, it is important to know that some of these videos are not appropriate for all ages. Plus, it is important to know that these videos are not necessarily reviews of the product, but are basically just advertising the product to the viewers. Sometimes the video can impact whether or not a viewer will consider purchasing the item though. 

What types of products are unboxed on video?

The short answer is… if it can be purchased, there is an unboxing video for it.  Some of the most popular ones for kids include Kinder Surprise Eggs, Transformers, Legos, and American Girl Dolls. You can also find unboxing videos for iPhones, PlayStation and many other expensive gadgets. They even have unboxing videos for blenders and coffee machines. There is an unboxing video for everyone for everything….if you are interested. 

Why do people make these videos?

People actually get paid to be an influencer. This does not mean that companies pay them directly. When an unboxer becomes a really popular YouTube influencer with millions of views, the companies will send them products to unbox on occasion. One of the best ways to make money with unboxing videos is to monetize your YouTube Channel.  What is the most interesting about unboxing video creators is that they are normal, regular people. They are not famous stars or paid advertisers, they are individuals who found a niche and an online following. 

So, should you let your kids watch these videos?

No matter what you decide, it is important to screen anything your kids look at on the internet. Learn more about security tips for social media – HERE.  In the case of an unboxing video, you may find that your child’s Christmas list may get a little longer with items that you do not want to purchase. So, consider limiting which videos and how much you allow them to watch…if any. However, if you are a parent, you may want to consider watching one of these videos with a product that you are considering purchasing, it may actually influence your decision.